Lets face it, American automakers are struggling because of a lack of innovation and foresight of consumer demand for energy efficient cars. There is however one automaker shaking things up, Tesla Motors of San Carlos, California. Tesla gained its notoriety with the groundbreaking Roadster, an all-electric sports car with 248 hp, pushing it from 0 [...]

When BMW announced in November of its intention to release an all-electric Mini in 2009, the company reinforced its commitment towards reducing energy consumption and emissions. Since its inception in the late 50’s the Mini has long been a symbol of energy efficiency, having been born from fuel shortages as a result the 1956 Suez [...]

While financial woes threaten to drag U.S automakers to their plausible demise, BMW continues to weather the financial storms. What exactly is BMW doing that the American automakers aren’t? That answer is simple, BMW is innovating while remaining environmentally conscious.
The German automaker understands that consumers not only want powerful cars, but powerful cars that are [...]