Firstly I’d like to thank all my family, friends and creative counterparts that have contributed to making Beyond Petro ISSUE. No. 1 a reality. There’s lots of work to be done in 2009 and I thank you in advance for sticking with me.
The concept of Beyond Petro grew from my concern that sustainable products that [...]

Recently in denim silhouettes we had the skinny leg and then the extreme skinny leg (sometimes so skinny there would be the zipper on the ankle just to get them on). These silhouettes were very minimalist in color and detail. Dark indigo washes, black, and grey were the most popular colors with back pockets free [...]

In the current fall and winter 2008 ad campaigns we have seen the powerful supermodels of the 90s return with a vengeance. It makes sense for supermodels to reemerge now. We have gone through a period where the actress was dominating fashion ad campaigns and magazine covers. As we all know, Hollywood starlets are not [...]

2009 offers a fresh opportunity to design a new language that promotes reducing our dependence on fossil oil. 
On a daily basis various artists and companies globally, on the cutting edge of their respective fields, innovate and elevate into the future with new sustainable products and sources of energy.
We aim to give voice to these global [...]