It All Starts With You



Firstly I’d like to thank all my family, friends and creative counterparts that have contributed to making Beyond Petro ISSUE. N^o. 1 a reality. There’s lots of work to be done in 2009 and I thank you in advance for sticking with me.

The concept of Beyond Petro grew from my concern that sustainable products that were both design sexy and energy efficient were not getting the voice needed to build awareness. At the core of this publication is the drive to make individuals globally aware of new technologies or products that are less dependable on fossil oil. What I found for the most part was that we all have a concern about the future of our planet, but honestly, talking about the intricacies of energy efficiency is rather boring.

By fusing subjects that excite us (Arts, Fashion & Entertainment) with the subjects we find boring, energy efficiency, I hope that we can all build a stronger awareness of the products we choose and their effects on the environment.

In this issue the focus was on giving you a brief perspective of the direction the magazine will take. More than anything, I believe that your input will help shape and craft Beyond Petro into powerful voice that will influence the decisions that manufacturers make. So I welcome all your thoughts & suggestions as to how we can improve.

It all starts with you and all I ask is that you stay informed.

Cheers to 2009!